hulu ANIMAYHEM ANIME BOBA TRUCK
giving anime fans a sweet treat
ROLE:
Graphic Designer
Onsite Creative Director
RESPONSIBILITIES:
Print Production
Concept Ideation
Branding Consistency
Mockups
Image Editing and Sizzle Direction
Environmental and Wayfinding Design
Marketing, Promotional, and Giveaway Materials
CHALLENGE:
Elevate Hulu’s presence as the leading platform for Anime content at SDCC by promoting the "Hulu Animayhem: Your Anime Destination" campaign and differentiating its Anime selection from their adult animation offerings.
AGENCY:
Creative Riff
SOLUTION:
We created an interactive, Anime-themed food truck experience serving complimentary jasmine boba tea, connecting Hulu’s popular Anime titles with the vibrant Anime community, and amplifying the platform’s diverse content. The boba tea was served in a reusable color changing cup fans got to keep!
CLIENT:
Hulu