HULU BE OBSESSED
letting fan’s obsession run wild
ROLE:
Graphic Designer.
RESPONSIBILITIES:
Print Production
Concept Ideation
Branding Consistency
Mockups
Image Editing
Environmental and Wayfinding Design
Marketing, Promotional, and Giveaway Materials
CHALLENGE:
Bring attention to Hulu’s Be Obsessed campaign and showing consumers that their favorite shows all have a home on Hulu.
AGENCY:
Creative Riff
SOLUTION:
We teamed up with Geeks Who Drink to do five bar takeovers in five cities where we held trivia events to put fan’s obsession to the test! We covered the bars in Hulu green and lucky fans won cool prizes, such as custom denim jackets, to remember the event. Oh, and we died the beer green.
CLIENT:
Hulu