FOX MONARCH POP-UP SHOP
Launching a Country Music Dynasty in NYC
ROLE:
Graphic Designer.
RESPONSIBILITIES:
Print Production
Set Dressing
Branding Consistency
Mockups
Image Editing
Environmental and Wayfinding Design
Marketing, Promotional, and Giveaway Materials
CHALLENGE:
Launch FOX’s new country music drama Monarch and break the Roman family out as the new ’first family of music.’
AGENCY:
Creative Riff
SOLUTION:
The Monarch Pop-Up Shop brought Austin to NYC for FOX fans to shop like country royalty. We partnered with Allens Boots, recreating their iconic signage, and showcased bespoke Union Western attire direct from the pages of Vogue to to lure in fans and NYFW fashionistas. Fans could also shop and learn about FOX’s partners and licenses Nyrelle Jewelry (The Monarch Collection), Fret Zealot, and Truthteller Whiskey. Activities included shaping cowboy hats, rodeo ropes, live music, a country throne photo op, and customizing Monarch-branded goodies.
CLIENT:
FOX