AMEX CENTURION LOUNGE | HALLOWEEN POP-UP
A Spooktacular, Travelers Delight
ROLE:
Graphic Designer.
RESPONSIBILITIES:
Print Production
Concept Ideation
Branding Consistency
Mockups
Image Editing
Environmental and Wayfinding Design
Marketing, Promotional, and Giveaway Materials
CHALLENGE:
Build an in-lounge activation at two American Express Centurion Lounge locations that promotes the Platinum Card benefit to help drive subscriptions for the Disney Bundle.
AGENCY:
Creative Riff
SOLUTION:
We spooked up the season with a branded Halloween pop-up featuring a custom candy station, themed treats, and a spooky photo moment. Our candy station featured tombstones highlighting Agatha All Along, The Nightmare Before Christmas, and Hocus Pocus. The benefit messaging was found on an in-theme tombstone with a QR code and on the insert card in the candy bags for easy enrollment.
CLIENT:
Disney+ and American Express