AFTERPAY NYFW SHOPS LA
BRINGING NYFW To LA
ROLE:
Graphic Designer.
RESPONSIBILITIES:
Print Production
Concept Ideation
Branding Consistency
Mockups
Image Editing
Environmental and Wayfinding Design
Marketing, Promotional, and Giveaway Materials
CHALLENGE:
Launch Afterpay’s new retail services by tapping into their partnership with NYFW during Super Bowl weekend.
AGENCY:
Creative Riff
SOLUTION:
We took over the Atrium at Westfield Century City for a one-day extravaganza featuring fashion giveaways, a Levi’s customization station and food and beverages. We kept energy high with DJs, live art by Brendan Monroe and a live performance by GAYLE and LA’s marching band for a “halftime show” performance.
CLIENT:
Afterpay and IMG